The bid for the most valuable sandwich, a delicious submarine sandwich (Sub) packed with the freshness of veggies and low-fat condiments, commenced from Rs 1,000 and witnessed a close competition between two bidders by the end. The deal was sealed by a winning bid of Rs 51,000 from Mr Angad Singh Saluja, 26, a businessman and writer, who outbid a total of seven contenders to claim the title of the highest bidder.
Mr Manush Sethi, owner of the new SUBWAY® franchise in Hari Nagar, donated the entire amount raised from the auction to the Child Rights and You (CRY) foundation. “CRY has been instrumental in crusading for Child Rights to free and quality education along with making a healthier life accessible to children. I am thankful to Mr Sethi for making us a part of this event and thinking of the larger good,” said Ms Alakananda Ghosh, Senior Manager, CRY foundation.
The restaurant represents an important milestone in the brand’s journey in India that began with the opening of its first store in Delhi in December 2001. Globally, the SUBWAY® brand has more than 40,000 restaurants spread across 103 countries.
Speaking on the occasion, Mr Sethi said “I am delighted to be associated with the Subway restaurant chain. It has a delicious menu full of wholesome food, quite popular among the health-conscious youth, who desire a quick bite which is fresh, healthy and tasty, all rolled up in one.”
SUBWAY® restaurants are completely owned by local franchisees who are entrepreneurs that appreciate the opportunity to work hands-on. The low start-up cost, simple operational methods, flexible floor plans and worldwide brand recognition of SUBWAY® restaurants makes the chain appealing to potential franchisees.
At SUBWAY®, all sandwiches and salads are made to order, right in front of each customer, to their specifications, using the ingredients they select from a wide variety of lean meats, fresh vegetables, freshly baked breads and low fat condiments and sauces. The brand works closely with local chefs and regional suppliers to ensure a good balance of vegetarian and non-vegetarian offering specifically selected to appeal to the Indian palate.
About SUBWAY® Restaurants:
Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® brand was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey – one that has made it possible for thousands of individuals to build and succeed in their own business. With more than 40,000 locations in 103 countries, the SUBWAY® brand – mostly through its franchisees – provides more than 400,000 job opportunities worldwide.
For more information about the SUBWAY® chain, visit http://www.subway.com.
Milestones and Accolades
A. SUBWAYÒ, is the world's largest sandwich franchise, and with more than 40,000 restaurants spread over 103 countries, it is also the largest restaurant chain in the world.
B. YouGov Brand Index released its survey of the top brands for 2011 and found for the second straight year that SUBWAY was the most beloved brand among consumers. The survey was based on a continuous sampling of 2.5 million people online. The survey produced a "Buzz score," based on consumers' response to questions such as, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?" The results were an amalgamation of those results taken from the entire period of 2011, and thus represented the strength of these brands based on consumer sentiment and "buzz" over the period. SUBWAYÒ received the same ranking in the survey for the top brands by YouGov brand index for the years 2012 and 2013.
